Leadership Bio
As a seasoned Marketing Executive specializing in Consumer-Packaged Goods (Food, Supplements, Pet) and Services, Barbara leverages years of expertise in domestic and global markets. With a track record of managing marketing budgets up to $35M, she lead high-performance teams of up to 15 direct reports, driving comprehensive marketing and branding campaigns for industry giants such as Allied Universal, Mars, Pharmavite, Mattel and Pulmuone Foods.
Her strategic prowess extends to Marketing M & A, where she plays a pivotal role in due diligence and integrating over 40 acquisitions, representing billions of dollars in value. This involves adeptly navigating rebranding efforts and crafting new branding strategies for collateral materials, unifying organizational cultures, developing go-to-market strategies, optimizing packaging, and seamlessly merging marketing teams.
Throughout her career, Barbara has achieved multiple successes, delivering substantial top-line growth and improved contribution margins for both new and mature business portfolios. This success is attributed to strategic mix management, enhanced pricing diligence, and a focus on launching high-margin, innovative, and compelling products and campaigns.
As a collaborative team player, Barbara effectively collaborates with cross-functional teams, including Sales, R&D, Legal, and Senior Management, to achieve overarching company objectives. Her exemplary communication and presentation skills further enhance my ability to convey complex ideas and strategies.
In addition to her extensive work experience, Barbara holds a Master of Business Administration – International Management from Thunderbird (American Graduate School of International Management) and a Bachelor of Science – Management from Arizona State University. Her academic background complements my practical insights, positioning me as a well-rounded marketing professional capable of driving success in dynamic and competitive markets.
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