Exploring Experiential Marketing

In an era where personal connection and memorable experiences are paramount, experiential marketing stands out as a powerful way for brands to captivate and connect with consumers and community. Discover why brands of all sizes and budgets are increasingly investing in ways where they can truly get front and center with their target audiences.

Featuring insights from

Our panelists will explore experiential strategies, insights, success stories, learnings, and more. Whether you’re a seasoned marketer or new business founder, our panelists will share tips and answer questions when it comes to experiential marketing and ways your brand can approach this strategy.

• Learn more about experiential marketing and the significance it plays in today’s marketing and brand affinity landscape.
• Understand how to design effective experiential campaigns and activations, how to measure the effectiveness of experiential, how to ensure your experiential strategy aligns with your brand and will resonate with target audiences, and more.
• Hear from some top Orange County brands and agencies tapping into the power of experiential marketing
• Opportunity to network, build community, talk marketing
• Food and and drinks included

This event is designed for Orange County marketers and business professionals.  AMA OC members and members of OCPRSA, AAFOC, and Group Y, please contact your leadership for the $10 discount code.

LEARN MORE ABOUT THE PANELISTS

Wing Lam, Wahoo’s Co-Founder

Wing Lam is the eldest of three founding brothers and the enigmatic and well-recognized face of the Wahoo’s Fish Taco brand. With more than 30 years in the restaurant industry, he is often in the public eye participating and speaking at events and giving back to the community. In April of 2020, Wing and team members from Wahoo’s delivered more than 300 tacos to Hoag Hospital. Since that day, Wing and Wahoo’s have gone all in with California Love Drop – Wing’s vision for Wahoo’s to support and fuel healthcare workers, first responders, and those in need.

Tony Caravano, Rivian’s Senior Director of Experiential Marketing and Community Engagement

Tony has been a member of Team Rivian for nearly five years and is currently the Sr. Director of Experiential Marketing and Community Engagement. In this role, Tony supports a team focused on partnerships, retail marketing, community engagement, experiential events, and Rivian’s factory customer experience. Prior to joining Rivian, Tony spent four years at Amazon on the Prime Video team where he informed strategy and customer impact and focused on acquiring rights for streaming content. 

Kurt Lohse, CMO, Bored & Thirsty

The visionary co-founder of Boredroom redefined hydration with Bored & Thirsty marrying sustainability and art with a new spin on interactive, hand-held media. With a background in creative marketing and environmental advocacy, Kurt – along with co-founder and CEO Darin Rasmussen – has propelled Bored & Thirsty to the forefront of the beverage industry…championing artful design and eco-conscious practices. Kurt’s leadership has not only sparked a movement towards mindful consumption but has also set a new standard for corporate responsibility in the modern world.

Eric Morley, Blue C Co-Founder

Eric Morley is the visionary co-founder behind Blue C, a dynamic Costa Mesa-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. His expertise spans both B2B and B2C sectors, encompassing brand strategy development, campaign orchestration, strategic design, content creation, and cutting-edge digital marketing and media placement strategies, all aimed at propelling businesses beyond their competitors.

Brett Sirianni, Inspira Marketing Group Chief Digital Officer

Brett Sirianni is a strategic thinker and creative storyteller with global marketing experience in apparel, consumer goods, music, entertainment, and media services. With experience in developing and executing go-to-market plans fueled by purpose-led brand strategy, social media marketing, digital marketing and e-commerce, this Australian native has held positions at some of the most innovating brands in the industry such as Stance, Billabong, Hurley, Von Zipper, and Nixon. Brett founded Social Supply Co. – a social media agency – and after running the agency for more than eight years it was acquired by Inspira Marketing Group where Brett is currently the Chief Digital Officer.